Senior Subway’s Membership Site

Optimizing Senior Subway’s Membership Platform for a Seamless & Scalable User Experience

About Senior Subway

Senior Subway is an interactive social network designed specifically for Generation X and Baby Boomers. It provides a space for members to connect, explore events, access exclusive discounts, and engage in a gamified online experience.

When Anne, the founder of Senior Subway, approached us, she was looking for a way to enhance the website’s user experience, fix issues with GamiPress functionality, and improve connectivity with affiliate networks like ShareASale and AvantLink. Additionally, the site’s payment gateway was outdated and needed an overhaul for better efficiency and scalability.

Before Working With Us:

Outdated & Inefficient Design
The website’s structure was cluttered, making navigation challenging for members, especially those unfamiliar with digital platforms.
Gamification & Membership Issues
GamiPress, which was supposed to encourage engagement, was not functioning correctly, leading to a frustrating user experience. Members were unable to track achievements properly.
Affiliate Integration Challenges
The existing integration with affiliate networks (ShareASale & AvantLink) had connectivity problems, resulting in missed revenue opportunities.
Payment Gateway Limitations
The platform’s original payment system was outdated, creating difficulties in processing payments smoothly.

What We Did:

Revamped the Membership Experience
We redesigned the layout of the Dashboard, Events, Coupons, and Discounts pages for a more intuitive and engaging user experience.
Optimized Gamification & Rewards
We fixed the GamiPress functionality, ensuring achievements, points, and membership levels worked correctly to enhance engagement.
Seamless Affiliate Network Integration
We resolved the connectivity issues with ShareASale and AvantLink, allowing the platform to fully capitalize on its affiliate marketing opportunities.
Enhanced Payment System
Migrated the payment gateway to WooCommerce, improving checkout efficiency and providing greater flexibility for membership tiers and one-time purchases.
Custom Membership Access Controls
Implemented a dynamic content visibility system where features and games are unlocked based on membership level.
Community Engagement Features
Developed a process for members to request account verification with a unique code, encouraging a secure and trustworthy environment.
Volunteer Contribution System
Enabled members to submit community events and discount offers, fostering a more collaborative and engaging platform.

The Impact:

By continuously improving TODT’s membership platform, we’ve enhanced user experience, streamlined automations, and optimized conversions. The site now operates with seamless CRM workflows, gamified engagement features, and structured learning paths—resulting in an engaging and profitable membership experience.

Higher Engagement & Retention
With a user-friendly layout and a fully functional gamification system, members are more engaged and spending more time on the platform.
Improved Revenue from Affiliates
Fixing the ShareASale and AvantLink integrations resulted in better tracking, leading to increased affiliate earnings.
Streamlined Payment Processing
Switching to WooCommerce provided a seamless checkout experience, reducing friction for new sign-ups and renewals.
A Secure & Trustworthy Community
The verification system for members helped create a safer space, increasing trust within the Senior Subway network.

Project Highlights

Redesigned Membership Dashboard, Events, and Discounts Pages
Fixed & Enhanced Gamification Features via GamiPress
Improved Affiliate Tracking & Revenue via ShareASale & AvantLink
Migrated Payment Gateway to WooCommerce for Efficiency
Created a Verification System for Member Accounts
Developed a Volunteer Submission Process for Community Events
Ensured Full Mobile Responsiveness & User Accessibility

What Our Clients Say

“She brought a much clearer picture of what would work best on our website”

I can recommend Danica enough for your website design needs, especially with membership projects! I meat with her to clarify our gamification process on our membership website and she was so knowledgable. She brought a much clearer picture of what would work best on our website in our consultation and helped us end up with a much better design that we originally planned on our own. I appreciate that she was willing to share her experience to bring it all together for us!

Joy Rhondes

Creative Journey Services

“Danica really took the time to get to know my business and the program”

Danica is an absolute digital rockstar! I am working on an online learning platform that is quite bespoke and can be difficult for many to wrap their heads around. Danica really took the time to get to know my business and the program, so that she could not only recommend solutions for the problems I can to her with, but identify and implement areas for improvement that I didn’t event know were possible. Her communication style is brilliant, providing me with regular updates via Loom video recordings so that I can both see and hear what is going on. She always makes sure she checked in on an idea, before fully implementing, so no time is lost on unnecessary or unsuitable steps. I highly recommend Danica!

Jenna O’Connell

Co-Founder of The Posify Group

“When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results.”

Danica reported directly to me in my Larry Jacob Internet Marketing firm. She started off as a graphic designer and grew to become my top technical lead. In the six years she work with me, she was my go to team member. She is very sharp, hardworking and reliable. She decide to leave when we had a slow down and she found an opportunity to start her own firm. I hated to see her go, but she was ready for a bigger opportunities and she’s done very well. We have kept in touch occasionally outsource work to her and her team. She continues to be the reliable colleague I’ve learned to appreciate. When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results. I highly recommend her.

Jorge Diaz

Community and Learning System Evangelist

“Danica has automated the entire process”

I have been working with Danica for a few years, and her work is top notch. She has created a very professional membership site that tracks each members progress so they can see what they have completed. Danica has automated the entire process. She also handles many other Infusionsoft, Memberium, LearnDash, WordPress and other online projects for me completing all tasks before the deadline. Danica consistently provides tips, suggestions and solutions on how to improve or steamline projects she is working on. I would highly recommend her as your go to online automation expert!!!

Sherrie Chastain

SHERRIECHASTAIN.COM

“She sees things that I don’t know about or understand, and ensures I am fully educated”

Danica is magnificent at her work! I am thrilled with her detailed accountability and sticking to tight deadlines. She sees things that I don’t know about or understand, and ensures I am fully educated on each particular function or piece by creating voice over tutorials. These are critical for our team and the stability of our project. I’m delighted with our work with Danica and highly recommend her to anyone requiring a solid setup for a membership and e-learning site.

Lars Gustafsson

UEXL.ORG

“my one-stop shop when it comes to my membership site!”

Danica and her team is my one-stop shop when it comes to my membership site! I’ve hired 3 different people in the last year to take on updating the membership with not much luck. Finally, I’ve found a great team work with who actually knows what they are doing and meets deadlines.

Nick Fosberg

BARRESTAURANTSUCCESS.COM