The Online Dog Trainer’s Membership Site

How We Helped Scale & Automate The Online Dog Trainer’s Membership Business for Retention & Growth

About The Online Dog Trainer

The Online Dog Trainer (TODT) offers a diverse range of online courses designed to help families train their dogs effectively.

Since 2018, we’ve been TODT’s dedicated web development and automation partner—continuously enhancing their membership platform, CRM, and marketing funnels to help them grow and retain more members.

When we first started working with TODT, their membership site was difficult to manage, had low engagement, and wasn’t optimized for automation or retention.

Most recently, we migrated their CRM from Memberium to WP Fusion, simplifying their automations and ensuring a future-proof, scalable membership experience.

Before Working With Us:

Difficult to Update & Maintain
Their old membership site was complex, making content updates slow and frustrating for their team.
Disorganized CRM & Automations
Their Infusionsoft Keap was cluttered, making it difficult to track members, segment audiences, and automate renewals.
Low Member Engagement & Retention
Their gamification system was outdated, failing to keep members engaged and leading to lower retention rates.
Fragmented Course & Forum Experience
Their course structure was limiting, and their community forum needed a more seamless experience.

What We Did:

Rebuilt the Membership Site
Fully restructured their membership using LearnDash & BuddyBoss to create a seamless learning experience.
Migrated CRM & Automations to WP Fusion
Simplified all workflows, automations, and tracking to ensure a scalable, future-proof system.
Gamification & Engagement Strategy Overhaul
Revamped GamiPress with interactive achievements, levels, and reward systems that keep members engaged.
Custom Content Structure & UX Optimization
Designed a dynamic content experience where different membership levels see unique content & pathways.
Marketing A/B Testing & Growth Optimization
Helped their marketing team split test landing pages, pricing models, and offer structures to improve conversions.

The Impact:

By continuously improving TODT’s membership platform, we’ve enhanced user experience, streamlined automations, and optimized conversions. The site now operates with seamless CRM workflows, gamified engagement features, and structured learning paths—resulting in an engaging and profitable membership experience.

Higher Member Retention
Members are staying longer, thanks to an improved user experience and engagement strategies.
Streamlined CRM & Automated Workflows
Admin work has been cut down significantly, allowing TODT to focus on content & growth.
Seamless Member Experience
Navigation is intuitive, gamification is engaging, and learning feels rewarding & effortless.
Higher Conversions
Optimized pricing, landing pages, and offers helped improve revenue & member sign-ups.

Project Highlights

Full Membership Site Rebuild & Migration
Rebuilt from Thrive Architect to Elementor, and now to Gutenberg for speed, flexibility & maintainability.
CRM Overhaul & Automation
Restructured Infusionsoft Keap, and later migrated everything to WP Fusion for a streamlined system.
Gamification & Engagement Strategy
Improved GamiPress achievements & reward systems, making them easy to manage.
Community Migration & Custom Features
Transitioned their forum from WP Foro to BuddyBoss Groups for better interaction.
Ongoing A/B Testing & Optimization
Continuously improving their landing pages, pricing models, and conversion rates.
Custom Content Experience
Built dynamic post types with custom layouts, ensuring personalized experiences based on membership level.
Long-Term Growth Strategy & Retention Support
We continue to handle their site maintenance, SEO improvements, and tech updates to keep TODT ahead of the competition.

What Our Clients Say

“She brought a much clearer picture of what would work best on our website”

I can recommend Danica enough for your website design needs, especially with membership projects! I meat with her to clarify our gamification process on our membership website and she was so knowledgable. She brought a much clearer picture of what would work best on our website in our consultation and helped us end up with a much better design that we originally planned on our own. I appreciate that she was willing to share her experience to bring it all together for us!

Joy Rhondes

Creative Journey Services

“Danica really took the time to get to know my business and the program”

Danica is an absolute digital rockstar! I am working on an online learning platform that is quite bespoke and can be difficult for many to wrap their heads around. Danica really took the time to get to know my business and the program, so that she could not only recommend solutions for the problems I can to her with, but identify and implement areas for improvement that I didn’t event know were possible. Her communication style is brilliant, providing me with regular updates via Loom video recordings so that I can both see and hear what is going on. She always makes sure she checked in on an idea, before fully implementing, so no time is lost on unnecessary or unsuitable steps. I highly recommend Danica!

Jenna O’Connell

Co-Founder of The Posify Group

“When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results.”

Danica reported directly to me in my Larry Jacob Internet Marketing firm. She started off as a graphic designer and grew to become my top technical lead. In the six years she work with me, she was my go to team member. She is very sharp, hardworking and reliable. She decide to leave when we had a slow down and she found an opportunity to start her own firm. I hated to see her go, but she was ready for a bigger opportunities and she’s done very well. We have kept in touch occasionally outsource work to her and her team. She continues to be the reliable colleague I’ve learned to appreciate. When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results. I highly recommend her.

Jorge Diaz

Community and Learning System Evangelist

“Danica has automated the entire process”

I have been working with Danica for a few years, and her work is top notch. She has created a very professional membership site that tracks each members progress so they can see what they have completed. Danica has automated the entire process. She also handles many other Infusionsoft, Memberium, LearnDash, WordPress and other online projects for me completing all tasks before the deadline. Danica consistently provides tips, suggestions and solutions on how to improve or steamline projects she is working on. I would highly recommend her as your go to online automation expert!!!

Sherrie Chastain

SHERRIECHASTAIN.COM

“She sees things that I don’t know about or understand, and ensures I am fully educated”

Danica is magnificent at her work! I am thrilled with her detailed accountability and sticking to tight deadlines. She sees things that I don’t know about or understand, and ensures I am fully educated on each particular function or piece by creating voice over tutorials. These are critical for our team and the stability of our project. I’m delighted with our work with Danica and highly recommend her to anyone requiring a solid setup for a membership and e-learning site.

Lars Gustafsson

UEXL.ORG

“my one-stop shop when it comes to my membership site!”

Danica and her team is my one-stop shop when it comes to my membership site! I’ve hired 3 different people in the last year to take on updating the membership with not much luck. Finally, I’ve found a great team work with who actually knows what they are doing and meets deadlines.

Nick Fosberg

BARRESTAURANTSUCCESS.COM