Busy Mum Fitness’s Membership Site
Streamlining Membership & Engagement
About Busy Mum Fitness
Busy Mum Fitness is dedicated to helping mothers achieve their fitness goals with a holistic approach. Their platform provides tailored nutrition plans, effective training routines, mindset techniques, live webinars, and a supportive community—all designed to fit into a busy lifestyle while ensuring sustainable results.
Busy Mum Fitness partnered with us to enhance the design and layout of their website, ensuring a seamless experience for their users. Additionally, we implemented automation systems to streamline their membership processes and optimize user engagement.
Before Working With Us:
- Disorganized Content Structure
The website lacked a cohesive design, making it difficult for users to navigate and access essential fitness resources. - Inefficient Membership & Automation Setup
Their Infusionsoft KEAP and Memberium integration required refinement to ensure smooth communication between systems. - User Experience & Engagement Challenges
The site needed a more engaging and structured layout to encourage participation and membership retention.
What We Did:
- UI/UX Design Overhaul
Designed the layout in Figma, ensuring an intuitive and engaging experience.
Focused on user-friendly navigation to improve content accessibility. - Website Development & Optimization
Built the new design using Elementor Pro and JetEngine, enhancing functionality and aesthetics.
Improved site speed and performance for a seamless user experience. - Membership Automation & CRM Integration
Set up Memberium with KEAP (Infusionsoft) to optimize membership management.
Created custom automations and campaigns to improve user engagement and retention.
The Impact:
- Enhanced User Experience
Members can now navigate the platform effortlessly, finding relevant resources quickly and efficiently. - Streamlined Membership Management
Automation between Memberium and KEAP has reduced administrative workload, allowing the team to focus on community growth. - Increased Engagement & Retention
With a structured and visually appealing design, members are more likely to stay engaged and committed to their fitness journey.
Project Highlights
- Planned and designed layout in Figma to enhance user experience.
- Developed the site using Elementor Pro & JetEngine for maximum customization and performance.
- Configured Memberium with KEAP to automate membership management and campaigns.
- Optimized site structure and navigation to improve accessibility and engagement.
What Our Clients Say
“She brought a much clearer picture of what would work best on our website”
I can recommend Danica enough for your website design needs, especially with membership projects! I meat with her to clarify our gamification process on our membership website and she was so knowledgable. She brought a much clearer picture of what would work best on our website in our consultation and helped us end up with a much better design that we originally planned on our own. I appreciate that she was willing to share her experience to bring it all together for us!
Joy Rhondes
Creative Journey Services
“Danica really took the time to get to know my business and the program”
Danica is an absolute digital rockstar! I am working on an online learning platform that is quite bespoke and can be difficult for many to wrap their heads around. Danica really took the time to get to know my business and the program, so that she could not only recommend solutions for the problems I can to her with, but identify and implement areas for improvement that I didn’t event know were possible. Her communication style is brilliant, providing me with regular updates via Loom video recordings so that I can both see and hear what is going on. She always makes sure she checked in on an idea, before fully implementing, so no time is lost on unnecessary or unsuitable steps. I highly recommend Danica!
Jenna O’Connell
Co-Founder of The Posify Group
“When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results.”
Danica reported directly to me in my Larry Jacob Internet Marketing firm. She started off as a graphic designer and grew to become my top technical lead. In the six years she work with me, she was my go to team member. She is very sharp, hardworking and reliable. She decide to leave when we had a slow down and she found an opportunity to start her own firm. I hated to see her go, but she was ready for a bigger opportunities and she’s done very well. We have kept in touch occasionally outsource work to her and her team. She continues to be the reliable colleague I’ve learned to appreciate. When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results. I highly recommend her.
Jorge Diaz
Community and Learning System Evangelist
“Danica has automated the entire process”
I have been working with Danica for a few years, and her work is top notch. She has created a very professional membership site that tracks each members progress so they can see what they have completed. Danica has automated the entire process. She also handles many other Infusionsoft, Memberium, LearnDash, WordPress and other online projects for me completing all tasks before the deadline. Danica consistently provides tips, suggestions and solutions on how to improve or steamline projects she is working on. I would highly recommend her as your go to online automation expert!!!
Sherrie Chastain
SHERRIECHASTAIN.COM
“She sees things that I don’t know about or understand, and ensures I am fully educated”
Danica is magnificent at her work! I am thrilled with her detailed accountability and sticking to tight deadlines. She sees things that I don’t know about or understand, and ensures I am fully educated on each particular function or piece by creating voice over tutorials. These are critical for our team and the stability of our project. I’m delighted with our work with Danica and highly recommend her to anyone requiring a solid setup for a membership and e-learning site.
Lars Gustafsson
UEXL.ORG
“my one-stop shop when it comes to my membership site!”
Danica and her team is my one-stop shop when it comes to my membership site! I’ve hired 3 different people in the last year to take on updating the membership with not much luck. Finally, I’ve found a great team work with who actually knows what they are doing and meets deadlines.
Nick Fosberg
BARRESTAURANTSUCCESS.COM
“She brought a much clearer picture of what would work best on our website”
I can recommend Danica enough for your website design needs, especially with membership projects! I meat with her to clarify our gamification process on our membership website and she was so knowledgable. She brought a much clearer picture of what would work best on our website in our consultation and helped us end up with a much better design that we originally planned on our own. I appreciate that she was willing to share her experience to bring it all together for us!
Joy Rhondes
Creative Journey Services
“Danica really took the time to get to know my business and the program”
Danica is an absolute digital rockstar! I am working on an online learning platform that is quite bespoke and can be difficult for many to wrap their heads around. Danica really took the time to get to know my business and the program, so that she could not only recommend solutions for the problems I can to her with, but identify and implement areas for improvement that I didn’t event know were possible. Her communication style is brilliant, providing me with regular updates via Loom video recordings so that I can both see and hear what is going on. She always makes sure she checked in on an idea, before fully implementing, so no time is lost on unnecessary or unsuitable steps. I highly recommend Danica!
Jenna O’Connell
Co-Founder of The Posify Group
“When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results.”
Danica reported directly to me in my Larry Jacob Internet Marketing firm. She started off as a graphic designer and grew to become my top technical lead. In the six years she work with me, she was my go to team member. She is very sharp, hardworking and reliable. She decide to leave when we had a slow down and she found an opportunity to start her own firm. I hated to see her go, but she was ready for a bigger opportunities and she’s done very well. We have kept in touch occasionally outsource work to her and her team. She continues to be the reliable colleague I’ve learned to appreciate. When you decide to bring her and her team on board to assist with a project, you should expect nothing but top results. I highly recommend her.
Jorge Diaz
Community and Learning System Evangelist
“Danica has automated the entire process”
I have been working with Danica for a few years, and her work is top notch. She has created a very professional membership site that tracks each members progress so they can see what they have completed. Danica has automated the entire process. She also handles many other Infusionsoft, Memberium, LearnDash, WordPress and other online projects for me completing all tasks before the deadline. Danica consistently provides tips, suggestions and solutions on how to improve or steamline projects she is working on. I would highly recommend her as your go to online automation expert!!!
Sherrie Chastain
SHERRIECHASTAIN.COM
“She sees things that I don’t know about or understand, and ensures I am fully educated”
Danica is magnificent at her work! I am thrilled with her detailed accountability and sticking to tight deadlines. She sees things that I don’t know about or understand, and ensures I am fully educated on each particular function or piece by creating voice over tutorials. These are critical for our team and the stability of our project. I’m delighted with our work with Danica and highly recommend her to anyone requiring a solid setup for a membership and e-learning site.
Lars Gustafsson
UEXL.ORG
“my one-stop shop when it comes to my membership site!”
Danica and her team is my one-stop shop when it comes to my membership site! I’ve hired 3 different people in the last year to take on updating the membership with not much luck. Finally, I’ve found a great team work with who actually knows what they are doing and meets deadlines.
Nick Fosberg
BARRESTAURANTSUCCESS.COM
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