The 6 Stages of Membership Growth

Find out where you are & what you need to focus on next to scale your membership site.

Stage 1:
Foundation

Setting up the tech stack & defining the business model.

Stage 2:
Attraction

Getting your first paying members & driving sign-ups.

Stage 3:
Engagement

Keeping members happy, engaged, and active.

Stage 4:
Retention

Reducing churn & increasing member lifetime value.

Stage 5:
Scaling

Growing beyond $20K/month with automation & systems.

Stage 6:
Authority

Becoming the go-to leader in your industry.

Where You Are Now?

Stage 6: Authority

Becoming an Industry Leader

You’ve built a thriving membership business and scaled beyond $100K/month. Now, it’s time to elevate your brand, expand revenue streams, and establish yourself as the go-to expert in your industry.

At this stage, it’s no longer just about getting more members—it’s about legacy, authority, and long-term sustainability.

You might be wondering:

  • How do I expand beyond just memberships?
  • How do I position myself as the #1 authority in my niche?
  • What’s the next level of monetization—coaching, events, corporate deals?
  • How do I step out of day-to-day operations and create a business that runs itself?
  • What does my long-term vision look like—5, 10, or 20 years from now?

At this level, the real question is: How do you grow beyond just a membership and build a lasting brand?

Why This Matters

Many membership site owners plateau at this stage because they fail to evolve their business model:

  • They stay dependent on one revenue stream instead of diversifying.
  • They miss out on high-value opportunities like licensing, partnerships, or premium offers.
  • They keep trying to scale with the same model instead of positioning themselves as a true leader.

If you want long-term growth, you need to elevate your positioning, monetize in new ways, and build a self-sustaining brand.

What to Focus on Next

To solidify your authority and scale beyond just memberships, here’s what you should focus on:

  • Step 1: Brand Positioning & Thought Leadership
  • How do you establish yourself as the #1 authority in your industry?
  • Should you speak at events, publish a book, or build a personal brand?
  • Are you building strategic partnerships to elevate your credibility?
  • Step 2: Expand Revenue Beyond Memberships
  • Can you license your content to businesses, universities, or organizations?
  • Should you introduce high-ticket coaching, masterminds, or premium consulting?
  • Could you turn your methodology into a certifiable program to scale your influence?
  • Step 3: Create a Scalable, Self-Sustaining Business
  • Do you have a strong team running operations without you?
  • Are you using automated systems and delegation to free up your time?
  • What’s your long-term vision for your business in 5–10 years?
Take the Launch Roadmap Quiz

Your Next Step: Take the Authority Roadmap Quiz!

Want a clear, step-by-step plan to position yourself as an industry leader and scale beyond memberships? Take our quick quiz, and we’ll show you exactly how to move forward.