The 6 Stages of Membership Growth

Find out where you are & what you need to focus on next to scale your membership site.

Stage 1:
Foundation

Setting up the tech stack & defining the business model.

Stage 2:
Attraction

Getting your first paying members & driving sign-ups.

Stage 3:
Engagement

Keeping members happy, engaged, and active.

Stage 4:
Retention

Reducing churn & increasing member lifetime value.

Stage 5:
Scaling

Growing beyond $20K/month with automation & systems.

Stage 6:
Authority

Becoming the go-to leader in your industry.

Where You Are Now?

Stage 5: Scaling

Growing Beyond $20K/Month

You’ve built a successful membership and have consistent revenue, but now you’re facing a new challenge: scaling beyond where you are now—without burning out.

At this stage, growth isn’t just about getting more members—it’s about increasing revenue efficiently, optimizing systems, and ensuring your business runs without requiring all your time.

You might be struggling with:

  • You’ve hit a revenue ceiling and don’t know how to scale further.
  • Your membership is growing, but it still depends too much on you.
  • You’re overwhelmed with admin work and need better systems & automation.
  • You want to increase revenue without constantly launching new content.
  • You’re considering high-ticket offers, corporate licensing, or upsells but aren’t sure where to start.

Scaling isn’t just about getting more members—it’s about maximizing revenue per member, automating processes, and expanding into new growth channels.

Why This Matters

Many membership owners burn out at this stage because they try to scale the wrong way:

  • They add too many new features, overwhelming their members.
  • They don’t optimize pricing, leaving money on the table.
  • They keep doing everything manually, instead of automating.

To scale successfully, you need to focus on systems, pricing, and leverage—not just more content.

What to Focus on Next

To scale beyond $20K/month without burnout, here’s what you should focus on:

  • Step 1: Optimize & Increase Revenue Per Member
  • Should you introduce higher-tier pricing or premium offers?
  • Could you offer lifetime memberships, annual plans, or strategic upsells?
  • Are you bundling or repackaging your content to increase revenue per customer?
  • Step 2: Automate & Streamline Operations
  • Are you using automated workflows for onboarding, billing, and engagement?
  • Do you have a team or VA handling support, content, and admin work?
  • Are you tracking key metrics to improve retention and revenue?
  • Step 3: Expand Beyond One Growth Channel
  • Are you relying too much on one marketing strategy (e.g., only organic traffic or only ads)?
  • Could you add strategic partnerships, paid ads, or licensing deals to scale faster?
  • Should you repackage and sell your membership in new ways (e.g., corporate licensing, high-ticket consulting, etc.)?
Take the Launch Roadmap Quiz

Your Next Step: Take the Scaling Roadmap Quiz!

Want a clear, step-by-step plan to scale beyond $20K/month without burnout? Take our quick quiz, and we’ll show you exactly how to optimize your membership for growth.