The 6 Stages of Membership Growth

Find out where you are & what you need to focus on next to scale your membership site.

Stage 1:
Foundation

Setting up the tech stack & defining the business model.

Stage 2:
Attraction

Getting your first paying members & driving sign-ups.

Stage 3:
Engagement

Keeping members happy, engaged, and active.

Stage 4:
Retention

Reducing churn & increasing member lifetime value.

Stage 5:
Scaling

Growing beyond $20K/month with automation & systems.

Stage 6:
Authority

Becoming the go-to leader in your industry.

Where You Are Now?

Stage 4: Retention

Keeping Members for the Long-Term

You’ve built a solid membership, and people are joining—but now you face a new challenge: keeping them long-term.

Your biggest concern now isn’t how to get members—it’s how to make sure they stay.

You might be struggling with:

  • Members canceling after a few months before you can deliver full value.
  • Engagement dropping over time, even if your content is great.
  • Feeling pressure to constantly create new content just to keep members interested.
  • Not having a clear system to keep members from leaving.
  • Wanting to increase lifetime value but unsure how.

The truth? Retention is the foundation of a successful membership site. Without it, growth becomes a constant uphill battle.

Why This Matters

Most membership sites don’t fail because they can’t get members—they fail because they can’t keep them.

  • If members leave too soon, it’s harder to grow.
  • Constantly chasing new members is expensive and exhausting.
  • Without a retention system, churn will always hold you back.

The key to long-term success? Building a membership experience that makes people want to stay.

What to Focus on Next

To reduce churn and increase member lifetime value, here’s what you need to focus on:

  • Step 1: Refine Your Member Experience
  • Do members feel welcomed and supported from Day 1?
  • Are you offering a clear success path that keeps them engaged?
  • Is your onboarding designed to show value immediately?
  • Step 2: Implement a Retention System
  • Do you have milestone rewards, loyalty perks, or VIP access?
  • Are you collecting member feedback and acting on it?
  • Do you offer exclusive experiences that create deeper connections?
  • Step 3: Reduce Churn & Increase Lifetime Value
  • Are you tracking why members cancel and fixing weak points?
  • Do you have a win-back strategy for at-risk members?
  • Have you optimized your pricing, renewal, and cancellation process?
Take the Launch Roadmap Quiz

Your Next Step: Take the Retention Roadmap Quiz!

Want a step-by-step breakdown of how to keep members engaged and reduce churn? Take our quick quiz, and we’ll show you exactly what to focus on next.