The 6 Stages of Membership Growth

Find out where you are & what you need to focus on next to scale your membership site.

Stage 1:
Foundation

Setting up the tech stack & defining the business model.

Stage 2:
Attraction

Getting your first paying members & driving sign-ups.

Stage 3:
Engagement

Keeping members happy, engaged, and active.

Stage 4:
Retention

Reducing churn & increasing member lifetime value.

Stage 5:
Scaling

Growing beyond $20K/month with automation & systems.

Stage 6:
Authority

Becoming the go-to leader in your industry.

Where You Are Now?

Stage 2: Attraction

Getting Your First Paying Members

You’ve built your membership site—but now comes the real challenge: getting people to sign up and pay.

You might be wondering:

  • Why isn’t anyone joining?
  • How do I position my membership so it’s irresistible?
  • Which marketing strategies actually work for memberships?
  • What if I launch and no one buys?

This stage is about more than just getting traffic—it’s about turning visitors into paying members. The good news? Many successful membership sites start slow, but those that focus on proven growth strategies break through.

Why This Matters

Most membership site owners get stuck at this stage because they rely on content alone, without a clear attraction strategy.

  • They assume “If I build it, they will come”—but they don’t.
  • They focus on creating content instead of converting visitors into members.
  • They don’t have an offer that makes people say “YES, I need this!”

The key to breaking through? Attracting the right audience with the right offer.

What to Focus on Next

To start getting consistent sign-ups, here’s what you need to work on:

  • Step 1: Craft an Irresistible Membership Offer
  • What makes your membership unique & valuable?
  • Why should someone sign up right now?
  • Is your pricing positioned correctly for your audience?
  • Step 2: Build a Simple Marketing Funnel
  • Are you using lead magnets (freebies that attract ideal members)?
  • Do you have an email nurture sequence to build trust?
  • Are you focusing on 1-2 key marketing channels instead of trying everything at once?
  • Step 3: Optimize Your Website for Conversions
  • Does your sales page make it clear why someone should join?
  • Are you offering a low-risk entry point (free trial, discounted first month)?
  • Do you have testimonials or social proof to increase trust?
Take the Launch Roadmap Quiz

Your Next Step: Take the Growth Roadmap Quiz!

Want a clear step-by-step plan to start attracting consistent paying members? Take our quick quiz, and we’ll show you exactly how to move forward.